All the latest..

Article Preview

To access this entire article and all other member-supported
content, join Tricycle as a Supporting or Sustaining Member

MAD. AVE. STRIKES AGAIN

How MANY TIBETAN MONKS does it take to advertise PowerBook, the new laptop from Apple Computer, Inc.? According to a recent blitz of two-page ads, the correct answer is four—that's not counting the cross-dresser in the center, a Caucasian in monastic robes with long white hair pulled back, holding an open computer which has, written on the screen, "The Tradition of Drepung Loseling ... "

So Madison Avenue strikes again. At first glance the ad appears to be just one more example of commerce seeking to validate itself by association with "a higher truth," which itself is further legitimized by omniscient male authority.

Share with a Friend

Email to a Friend

Already a member? Log in to share this content.

You must be a Tricycle Community member to use this feature.

1. Join as a Basic Member

Signing up to Tricycle newsletters will enroll you as a free Tricycle Basic Member.You can opt out of our emails at any time from your account screen.

2. Enter Your Message Details

Enter multiple email addresses on separate lines or separate them with commas.

Become a Supporting Member

$35*

*With Autorenew

  • You Get
  • Tricycle | The Magazine - a one-year subscription to premier Buddhist quarterly
  • Tricycle Retreats - a new online video teaching every every week by a contemporary Buddhist teacher
  • Tricycle | The Digital Edition - web based edition of the magazine
  • The Wisdom Collection - nearly two decades of teachings by the world's most compelling teachers, from the pages of Tricycle
  • Tricycle Gallery - the best in Buddhist art to download and share with friends
  • Tricycle Book Club - online discussions with leading Buddhist authors
  • Tricycle Discussions - teacher-led explorations of dharma in daily life
  • The Tricycle Blog - our diary of the global Buddhist movement
  • Daily Dharma - heart advice delivered direct to your inbox
  • The Tricycle Newsletter - the latest news, teachings, events, and more, every Monday

Become a Supporting Member

Become a Sustaining Member

$40*

*With Autorenew

  • You Get
  • Tricycle | The Magazine - a one-year subscription to premier Buddhist quarterly
  • Tricycle Retreats - a new online video teaching every every week by a contemporary Buddhist teacher
  • Tricycle | The Digital Edition - web based edition of the magazine
  • The Wisdom Collection - nearly two decades of teachings by the world's most compelling teachers, from the pages of Tricycle
  • Tricycle Gallery - the best in Buddhist art to download and share with friends
  • Tricycle Book Club - online discussions with leading Buddhist authors
  • Tricycle Discussions - teacher-led explorations of dharma in daily life
  • The Tricycle Blog - our diary of the global Buddhist movement
  • Daily Dharma - heart advice delivered direct to your inbox
  • The Tricycle Newsletter - the latest news, teachings, events, and more, every Monday

Become a Sustaining Member