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Filed in Environment
How Green is Green?
Environmental awareness plays an increasingly important role in consumer culture. But when does environmentalism become simply clever branding?
Everything I Have; Simon Evans; 2008; pen, paper, scotch tape, white out; 60 1/4 x 40 1/8 inches
THE VISUDDHIMAGGA, a fifth-century Indian text, poses a riddle: “Precisely where is what we call a ‘chariot’ located? Is it in the axles, the wheels, the frame? Is it in the poles that connect to the horse?”
The answer: Nowhere. What we mean by the term “chariot” refers to the temporary arrangement of its component parts. It’s an illusion.
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