In the Footsteps of the Buddha pilgrimages with Shantum Seth across India and South Asia. Other spiritual journeys that transform. Mindful travel.
Buying Wisdom
The Art of Mindful Networking
Outside a conference on mindfulness for the Silicon Valley crowd stood a corkboard and a pad of yellow Post-it Notes. There, in keeping with the conference’s “Wisdom 2.0” name and theme, attendees were invited to write down their thoughts on creating a “global wisdom culture.” There were 50 or 60 suggestions on the board, mostly for things like online platforms to encourage “lateral communication.” But something was missing, I thought. I grabbed a pen, tore off a Post-it, and added a word that was conspicuously absent from the board: Wisdom.
I know: It might seem like a cheap shot. It’s just that, well, even the very name of the conference seemed off somehow. In the tech world, “2.0” is used to note a newer, better version of the original product. Upgrading the world’s wisdom teachings is a pretty heady ambition. Maybe an inflated sense of self-importance is simply to be expected when an executive from one of the organization’s corporate sponsors, himself a speaker at the event, says things like “Wisdom 2.0 is, quite possibly, the most important gathering of our times.”
Really? The most important gathering of our times? Not the Yalta Conference, or Nixon in China, or the UN Special Session on Nuclear Disarmament? Can’t we at least give the Kyoto talks on the environment an honorable mention?
There’s a revolutionary, fast-paced, and transformative wave sweeping through the elite cultures of the 21st century—but it’s not what its boosters think it is. It’s a wave not of technology but of narcissism, and it’s cresting at the intersection of wealth, corporate power, and guilt, as the rich and wannabe rich nourish their acquisitive drives with expressions of self-love. The third annual Wisdom 2.0 conference was suffused with the same self-satisfied glow that’s found at corporate feel-good events like the Clinton Global Initiative’s annual meeting, events where powerful and wealthy elites come to network, schmooze, and congratulate themselves on their own generosity and understanding. Every other presentation at the Clinton gathering seemed to feature images of impoverished African children dancing in water from their village’s new well, while almost entirely missing was any discussion of the role some of the corporations represented there played in creating that poverty.
The Wisdom 2.0 conference provided the same kind of balm for the corporate conscience, but in a different way. While there were some excellent speakers, too many presentations merely offered purveyors of frequently mindless online pastimes the chance to convince themselves that they’re really promoting mindfulness.
If “mindfulness” is to create genuine change in our society, it must involve being mindful of more than just our own need for comfort, good health, or serenity. It must entail being mindful of the social and economic forces that allow some to prosper while others struggle, forces that promote and perpetuate certain behaviors and thought patterns while discouraging or suppressing others. Without that awareness, “mindfulness” will quickly descend into another luxury item that permits the few to ignore the impact of their behavior on others. If they are to attain the significance to which they aspire, conferences like Wisdom 2.0 must open themselves up to a broader kind of awareness than they can achieve by promoting a feel-good, tunnel-vision version of “mindfulness.”
The gathering, which was held February in a hotel and conference center in Silicon Valley, was presented as an exploration of the intersection of modern technology and ancient spiritual traditions. Its theme, according to the website, was “living with awareness, wisdom, and compassion.” It featured well-known Western Buddhist teachers like Jack Kornfield, Jon Kabat-Zinn, and Roshi Joan Halifax. The spiritual teacher Eckhart Tolle was also one of the featured speakers, and some newer figures on the scene, like psychologist and mindfulness teacher Kelly McGonigal (her website tells us it is “where science and compassion meet”) and her sister, my former colleague Jane McGonigal, whose work on computer gaming and social change has made her a rising media star who has been profiled at length on shows like Fareed Zakaria’s CNN program. (Our chat was interrupted in mid-sentence by a couple of investment consultants eager to “network” with her; it was that kind of event.)
Wisdom 2.0’s sponsors and supporters have included such tech giants as Google, Yahoo! and Facebook—and it shows. Their support helped organizers gather this constellation of Western mindfulness luminaries, often pairing them with executives from sponsoring corporations in sessions that felt like awkward blind-date dinner conversations. The “Zynga Meets Zen” session, for example, featured Roshi Joan Halifax and Eric Schiermeyer, a founder of the online game company Zynga, and himself a Wisdom 2.0 supporter. The roshi seemed to bristle slightly as conference organizer Soren Gordhamar introduced Zen and gaming on seemingly equal terms—but it could be argued that she didn’t bristle enough. “There is a kind of brilliance in Zen,” said Gordhamar, “and a different kind of brilliance in games....”
Gordhamar’s remark seemed to equate Zen Buddhism’s accomplishments with those of a company whose most notable achievement is the Facebook game FarmVille, but Schiermeyer was not one to see any incongruity in the comparison. Rather, he went on to effusively praise his own venture’s capacity for “clarity and insight.” Schiermeyer, like many other speakers, pushed the idea that mindfulness can and should be marketed the same way companies like Zynga market FarmVille, or with the same techniques they use to motivate their owners and employees—through acquisitiveness and need, or what Schiermeyer called “the technology of incentive.” There is a world in which the works of Dogen and Eisai as human achievements are indistinguishable from a game that encourages users to buy and trade pastel-colored animals on social media sites. To attend conferences like Wisdom 2.0 is to enter that world.
Like last year’s Buddhist Geeks conference, the meeting also included a lot of talk about “branding.” Schiermeyer’s bent for motivational selling proved to be popular, never more incongruously so than when he said that “if somebody wants to become a millionaire, which a lot of people do, and ... you can convince them that the best way to become a millionaire is to adopt these practices in a directed, conscious way, then you'll end up having a bunch of really conscious millionaires."
A venture capitalist in the audience agreed, telling me afterwards that “people today want to be millionaires, so we should market spirituality together with the ability to become a millionaire." He defended Schiermeyer's position. “What’s the worst that could happen? “You’d have a lot of mindful millionaires. That would be a good thing.” Unfortunately, comments like these may have been inevitable, since conference organizer Gordhamar was occasionally given to saying things like "there's a place for the authenticity of a lineage and a practice ... and there's this other voice which says No, but every generation is different, let's just go wherever they're putting their attention, who cares where the hell they're putting their attention, let's meet them there and let's be very creative in how we can incorporate it ... both potentially have a place."
Is that so? What about the matter of motivation? What matters isn’t just whether you’re mindful but also what you are mindful of. If your awareness is centered on money and comfort, does that help anyone else? Does it help you?
The Wisdom 2.0 conference and its organizers were also promoting a technology-centered vision of mindfulness like that reflected in the Buddhist Geeks podcast and conference, websites like Indranet, and a growing cottage industry of techno-spirituality books, blogs, and software products. At their best, these sites and gatherings can represent a kind of democratic leveling of differences among participants. We saw this, for example, at the Buddhist Geeks conference, where, much as they do on the Internet itself, attendees mixed without regard to name recognition, status, sect, or practice. But at their worst, Buddhist technophiles confuse science with spirituality and information with insight, and in the process, they overlook their own best opportunities to make a real contribution to society.













it's encouraging to see any group focus on development of the spirit. as a longtime resident of silicon valley, i do agree with the author's perception that there is a culture of self-aggrandizing (to the point of narcissism, at times) within the tech community. shedding some light on this may be useful to allow recognition of another obstacle along the path (hmmm, i wonder if there's an app for that).
Is this article, its apearence in Tricycle, I sign of hope? That there is – finally – beginning to emerge some insight into american buddhism as nothing much more than a fad?
Buddhism is not a fad. But Americans certainly are faddists. Birth, aging, illness and death do not go out of style. How to conduct oneself while undergoing them is subject to change.
Thought-provoking article. I live in South Florida, and without the Internet I never would have heard of Tricycle, or Wisdom 2.0. Actually, even though I am a paying subscriber to Tricycle, I never would have read this article if it had not been reposted on Wisdom 2.0's Facebook page.
So given the dearth of sanghas that are compatible with my life's responsibilities and my geography, I'm thankful for all these technologies that keep me connected to a mindfulness practice.
I know, it's like going to a zoo instead of going to the African savannah on a safari. But I love looking at elephants, so I'm thankful for my local zoo... Hopefully it will encourage my kids to be kinder to animals when they grow up.
This is where I am in the path... Not all of us are ready to shave our heads and join a monastery.
Thank you
I read this article and particularly this statement and was repulsed. Yes, a strong word and thought, but from my readings of Tricycle and the writings within, this is not a place for the "blue collar" worker. They would never understand a word of rhetoric espoused in the annals of elitist intellectualism. Give us a break. Get real and truly be mindful of the survival of the species. Right work means some of us have the capacity to work in different fields and also the gift of success. No one leaves anyone out. The Eight Fold Path is truly an awesome guide from someone who had a unique gift. How do we bring these thoughts to someone who is trying to eat everyday, avoid the mutilation of their culture? I say, please be OPENLY mindful. Political and social JUSTICE are non- existent and should not be part of our journey. I work on the goodness of me. I share and do what I can, but there are realities we must accept. Let us leave the judgments behind and focus on our own wisdom. Perhaps I missed the point of this whole article...which is a strong possibility. Please don't judge me.
"It must entail being mindful of the social and economic forces that allow some to prosper while others struggle, forces that promote and perpetuate certain behaviors and thought patterns while discouraging or suppressing others. Without that awareness, “mindfulness” will quickly descend into another luxury item that permits the few to ignore the impact of their behavior on others. If they are to attain the significance to which they aspire, conferences like Wisdom 2.0 must open themselves up to a broader kind of awareness than they can achieve by promoting a feel-good, tunnel-vision version of “mindfulness.”"
I would like to share a few thoughts as someone who has attended that last two Wisdom 2.0 events. I would agree the corporate "self aggrandizing" was apparent but moments with Jack and Jon and Roshi and Eckhart were more than enough to create a sangha. Two years ago Jon chastised the audience for trying to tweet while he lead a guided meditation. This year Roshi held the Zynga wonk accountable for statements he made earlier but was unwilling to stand behind offering a more compassionate way of doing business. Zynga share prices have plummeted. Perhaps a lesson not learned. As a healthcare provider I would like to suggest that mindfulness leading to better health is not something to scoff at. As someone embracing the Bodhisattva path I see mindfulness leading to health leading to less suffering as a worthy endeavor. A warning to those who see true wisdom leading away from technology. Roshi Joan tells a story of travelling to Nepal frequently and running into a population immersed in Buddhism who want nothing more than what we have, devices such as iPads! Perhaps the name of the conference could have been more descriptive of what was being offered. In my short spiritual journey I have learned that wisdom will not come from a conference that is outside me but rather a continue looking inward. Thank you to those mentioned for giving me a stepping off point.
Observation: we each enter the Buddhist stream exactly where we are. The wise teacher works with the student wherever he or she is. No student is beneath the teacher’s compassion. Not even the teacher is beneath the teacher’s compassion!
Some students (Wisdom 2.0?) enter the stream clinging to a self-image of wisdom. Some students (Richard Eskow?) enter the stream clinging to a self-image of puncturer of other people’s arrogance. Some students (me?) enter the stream clinging to a self-image of peacemaker.
We all benefit from the compassion of the teacher.
This is a real eye-opener for me. Bravo to speakers such as Eckhart Tolle for trying to bring back participants to a path of compassion and some measure of wisdom. I am struggling with strong judgment as I read about the stellar Buddhist personalities who participated and did not find it possible to bring their own wisdom to bear.
With another recent Tricycle article calling Buddhists to political engagement, I am encouraged by a conversation that is becoming a lot more real and frank. I am not a Buddhist but I use the precepts as life guides and I have been deeply affected by Buddhist “philosophy” over the past 3 years. In this short time, I have often wondered why there is not more social and political engagement on the part of serious practitioners and teachers. I hope that Wisdom 2.0 is not an example of what the new order looks like, and that a very different movement can rise from what Buddhism has to offer in this world.
My observation has been that notions such as non-attachment, non-self, emptiness, et al. obstruct engagement with the reality of samsara (i.e. life).
While the term "interconnectedness" does not appear in this invaluable essay, the concept of the interconnectedness of all beings - such a key pillar of Buddhist thought - certainly imbues its spirit. There is a risk inherent in any mindfulness practice - whether its venue be a corporate-sponsored conference, a local meditation group, or one's own personal discipline - that it will be hijacked by the needs of the self and its constant quest for its own satisfaction. Thanks to Richard Eskow for reminding all of us - not just the Wisdom 2.0 conference participants - that our mindfulness practice is of little value if it is not making us ever more aware of our conection to, and responsiblilties toward, every other being with whom we share the planet.
Andy Warhol commented that "In the future, everyone will be world-famous for 15 minutes." Looks like Wisdom 2.0's had its quarter of an hour.
Let's keep this in perspective. First, "wisdom" as described in this article is simply one person's limited view of the subject. Obviously, the meaning of "wisdom" to a conference attendee will differ from that of a full-time Buddhist practitioner. Wisdom can be furthered by listening to a number of different ideas on the subject, and this forum provides one means to do this. Usually, the greatest value of such forums is when both participants and viewers alike develop further questions, rather than reflecting on the answers they provide, of for critics to attempt reading the minds of the participants.
Second, even though the author seemed to feel that technology and corporations are somehow fundamentally rather shallow and sinister, and without mindfulness of the impoverished and disadvantaged, let's not forget technology and corporations have arguably brought many irreplaceable benefits to the impoverished and disadvantaged -- perhaps more than their often rather arrogant elitist critics have done. Too many poor people still exist, and we must love them, but also look at the rise of the middle class in places like Brazil, Vietnam, and eastern Europe. The standard of living in the majority of the world has perhaps increased as we apply technology, even though these benefits are often indirect, unpredictable, uneven, and not controlled by a central source. We live in an interrelated world, and just because one group of people (the technocrats) benefit, doesn't mean that others cannot benefit as well. Bill Gates made far more money from Windows than I have, but this should not make me feel hateful or ungrateful to him as I use a windows computer in my office and home. As Guy Consolmagno reports about his time in the Peace Corps. what many people in underdeveloped countries want is more access to technological development, not less.
Third, if you think this situation would change if we applied a rather elitist view of "wisdom" to a complex situation, we may want to guess again. Elitist centralized "wisdom" is not necessarily benign or efficient, as many people from Tibet, Cambodia, or Eastern Europe would suggest, and is no kinder to the poor or to the environment, as the record in the former USSR or modern China would suggest. Even though critics of market economies tend to romanticize central control, history does not suggest this romanticization is warranted, and little in the Pali scriptures support the idea that the Buddha preferred centralized political or economic control outside the sangha (where it was voluntary).
Anyway, thanks for the article and nice thoughts about a complex subject. May you be well and happy, and may your use of technology be beneficial.
Your wisdom comment reminds me creme brulee.
At a restaurant one time I said I would have the creme brulee and when it came it was simply vanilla custard.
Of course, I said that this isn't creme brulee.
But the waitress assured me that it certainly was.
After explaining what creme brulee really is, she still assured me that it was creme brulee....It's just the way the " chef " here makes it.
I couldn't help but laugh out loud.
Interesting rhetorical strategy—first, you begin with the standard postmodern assertion that there are infinite meanings of wisdom, and they are all completely correct and nobody is ever wrong about anything so we should never be critical or disagree. Wisdom is whatever you want to call it.
Then, you offer the “perspective” of the rich westerner as the “true” version of reality, a perspective in which the suffering caused by capitalism, the inequality and oppression necessary for capitalism to even exist, are simply invisible. From your magically “true” perspective (the one we must “keep it all in”) capitalism only improves the standard of living, and everyone everywhere only wants capitalist commodities. Anybody who is homeless, starving, working under inhuman conditions to produce those commodities, is simply screened out from this glorious perspective.
And then, of course, any insistence that there is a real wisdom, some truth beyond the superficial postmodern tyranny of opinion, is subjected to the tired old cold-war rhetoric.
Finally, the subject is “complex,” which is quick becoming the corporate capitalist excuse for not changing anything.
Great article. It seems there will always be those die hard defenders of the Buddha-was-a-capitalist position, though, to warn us away from truth telling like this. It is just so out of “perspective,” and makes things look so unpleasant.
I think the article is right on, but also I'd like to point out that well-being and ease have their place, as a first step. It is useful to be healthy and have peace in the face of adversity, in order to be able to bring about meaningful change in the world most effectively, and without destroying ourselves in the process. So the benefit to ourselves IS a benefit to others, if we follow it to its fullest expression; we learn how to heal ourselves and develop true equanimity, so that we have the continuing strength to face what needs to be done in the world, not so we can sit happily in a bubble.
I love the honesty of this article and the fact that Tricycle printed it. We do need to challenge the motives of the corporate world who seem to be increasingly dedicated to benefiting the few elite. There is greed in us all that we need to examine, but as long as we hold these corporations on a pedestal, we're heading in the wrong direction as a society.
All I can say is wow! My iPersona has been vaguely uncomfortable with the degree of "plugged-in-ness" in my life and this article gives me much food for thought. I can only hope that I can learn something from the process and that it's stimulus doesn't end up as yet another "oh I'm having noble thoughts" consumable for myself.
Yes indeed. How can we pretend to be mindful and wise if we are ignorant of, and ignoring, those social, economic and cultural forces/structures/institutions that are shaping our minds? Corporations are killing life on Earth for profit and we must beware of becoming sedated and pacified with inner mindfulness as separated from our world.
Well, isn't the pot calling the kettle black... I subscribe to Tricycle for the few nuggets of "wisdom" in each issue, but when I see all the ads it contains - some of them clearly questionable - I'm tempted to not renew. This conference sounds like it just took what Tricycle (and other magazines) do to the next level.
I sense a little defensive anger here.
This all makes my head spin. This technology- wired-wisdom is just another layer of gauze...Mara at work... I found anger rising in me as I read this article. Merchandising mindfulness drives us farther and farther away from the point of no point.
I bow to William Blake
"“Wisdom,” said William Blake, “is sold in the desolate market where none come to buy.” That market isn’t a great place to “network” with potential customers, or to find venture capital for your next start-up company. But if these conferences genuinely want to promote wisdom, they’ll need to go there eventually."
Interesting that your comments seem so out touch with living on this earth here/now ,participating-engaging wisdom in all it's messiness.Buddha engaged,questioned & shared his life.
Wow. "All prophets in history came to upset the social order, not reinforce it." I heard an interview with Chris Hedges on Bill Moyers, am now reading his books; he's saying the same thing. By supporting the current administration as"'the lesser of 2 evils" I am perpetuating the evil. For me, the biggest challenge is to be politically active while remaining compassionate for all parties. Without anger? Without despair.
And quite a challenge it is!
How do we discuss issues of social justice in this context without sounding bitter and picky? Is it possible to wake up and not see the connections between corporate culture and suffering? I'm grateful for this article. I remember taking the streetcar down Market Street in San Francisco in the 60's and seeing lighted neon peace signs for sale in the window of Woolworths. A friend commented that there's nothing corporate culture can't co-opt. Is mindfulness a path toward my own enlightenment? A new version of Jesus saves? Or way to clear my mind and open my heart in order to be of service in the world?
Alltogether, isn't this a step towards a better direction? Everything starts somewhere. And Tolle must have made an impact for more than a one person.
I'm headed to Buddhist Geeks in Boulder this week. Richard, you have given me useful insight for considering my participation there. Thank you!
Bravo! An article on spirituality that actually features critical thinking! Can Buddhism in the United States become more than an upper middle class pursuit? Can we bring ourselves out of the Whole Foods 'Gluten Free' ghetto of social networking fadism and actually confront the real world?