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Jeff Bridges graced the cover of Tricycle's Fall 2010 issue, and with his image, we broke a long tradition of Tricycle covers and have not regretted it. In the past we've eschewed celebrity covers, but Jeff is no ordinary celebrity, and I'm not referring to his Academy Award last year and his nomination again this year. I'm referring to the good work he has done and continues to do beyond his professional life.
More recently, Jeff has invited us all to take his "No Hungry Kid Pledge," with the goal to end childhood hunger in America by 2015. It's an ambitious goal but one we can help him meet. Nearly 22,500 have pledged so far, but we can do better than that. Take the pledge now—it's easy and quick and it can change a life for the better.