December 04, 2006

Enlightenment Card

Philip Ryan

Visa is now offering credit cards with images of the Buddha, people meditating, and other "enlightenment"-inspired images. Touting the "socially conscious credit card," Visa says: "As a member of the Enlightenment Reward Card program, your purchasing power goes to support the things that matter most to you." For example, 200,000 Rewards points earns you a yoga retreat in Spain. As a press release this summer stated: "The Enlightenment Card allows socially and spiritually conscious businesses and organizations to support each other and offer their services and products as part of the rewards program."

With eight designs to choose from, you can pick the card that best "reflects your lifestyle." Recent Visa advertising has featured Ebenezer Scrooge. Will the Buddha be in next year's ads? Would a Jesus card provoke an indignant outcry?

Philip Ryan, Webmaster

Share with a Friend

Email to a Friend

Already a member? Log in to share this content.

You must be a Tricycle Community member to use this feature.

1. Join as a Basic Member

Signing up to Tricycle newsletters will enroll you as a free Tricycle Basic Member.You can opt out of our emails at any time from your account screen.

2. Enter Your Message Details

Enter multiple email addresses on separate lines or separate them with commas.
This question is for testing whether you are a human visitor and to prevent automated spam submissions.
oliviajane's picture

The Enlightenment Card from Visa is a credit card marketed to those consumers who hope to make the world a better place when they use their plastic. Issued by Conscious Enlightenment LLC and First Hawaiian Bank over the summer, the Enlightenment Card is a affinity credit card that also has the features of a co-branded credit card.

With the credit card designs displaying such images as a pair of hands in prayer and a Buddha statue, the Enlightenment Card acts like a reward credit card for the socially conscious. Cardholders earn points for each dollar spent using the credit card, which can then be redeemed as monetary donations to charities like Trees for the Future, as well as for personal use on organic products, yoga classes, spa treatments, and spiritual retreats.

There are a number of affinity credit cards, which are aimed at certain lifestyle groups, that now seek to benefit nonprofits and charities. MasterCard's affinity programs, for example, include university alumni associations, sports teams, and charities, in addition to a new line of prepaid debit cards associated with rock musicians and celebrities.

Best wishes,
Olivia Jane
Editor, Paid to click

yingchugma's picture

Surely Credit Cards nuture the very gross delusion of owning money than we actually do....


socialorb's picture

This seems to be so lame to me. Reward point going to what? It doesn't sound very enlightened.