Advertising

Display Advertising
Goodfellow Publisher's Representatives
1658 University Ave.
Berkeley, CA 94703
(510)548-1680 Fax:(510)548-8617
Deena Brown

Classified Advertising
Goodfellow Publisher's Representatives
1658 University Ave.
Berkeley, CA 94703
(510)548-1680 Fax:(510)548-8617
Liz Dalbianco

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Dharma Center Directory Display Advertising

Ads must appear 1 inch, 2 inches, or 3 inches in height. 1 inch at $125, 2 inches at $231, and 3 inches at $313. Frequency rates same as above. Ads must be 2-1/16 inches in width. Please submit your ad on disk or via email (preferred), in camera-ready condition, or digitally (See "Materials to be Furnished"). We do accept (and ask for) laser prints. No photocopies.

Dharma Center Directory Listings

This section is offered as a service to those of our readers seeking information about Buddhist practice in their area. A basic listing includes the name of the center, the address, contact information, and description of the tradition (if any) the center follows. The cost is $200 for the year (four issues). We also offer free online listings. Please contact advertising [at] tricycle.com to have your center listed.

The Readership Base

Tricycle: The Buddhist Review is an internationally distributed mainstream quarterly dedicated to exploring the full range of Buddhist activity and its impact on American life. Tricycle’s upscale readership of concerned and committed people has an average annual household income of $70,00- plus and are interested in books, education, travel, personal improvement, social development, and top-quality goods and services. Any product or service reflecting a social or ecological ethic will appeal to our audience. Tricycle reaches both Buddhists (57%) and non-Buddhists (43%). Readers are affluent, educated, and involved. 88% look at the advertising with an eye to purchasing a product or service.

Closing Dates

Mechanical Requirements*

Trim Size 8.25" x 10.875"
Bleed Size 8.50" x 11.125"
Binding Perfect Bound
Live Area 7.25" x 9.875"

*Units are inches

Cover Specifications:

8.50’ x 11.125"

4-color only; bleed only

Screen ruling up to and including 150-line, 4-color process

Total density of shadow areas not to exceed 280% with only one color being solid

Vital parts of advertisement must be kept at least 1/2 inch from each edge. Allow 1/4-inch safety margin at gutter of each page.



Digital Ad Specifications:

Tricycle prefers ads in digital formats. Tricycle accepts digital files in the following formats:

• Photoshop
• Illustrator
• QuarkXpress
• Adobe Acrobat PDF files

All postscript files (QuarkXpress) must include all fonts and TIFF or EPS images. Include all required image trapping in the file.

Avoid using TrueType, Type3, or Multiple Master fonts.

A proof must be supplied with all ads. All four-color ads (cover positions) require a color proofs, match prints are preferred. Proofs must consist of high-resolution images. FPO (For Position Only) is not acceptable.



General Specifications:

Cover (4-color only)

Interior (4-color or Black and White)

Ads must be bordered to exact size specifications. We do not float ads.

Ads not meeting the above requirements may be subject to work by Tricycle or its printer at Tricycle’s discretion. Alterations in copy and/or size will be charged to the advertiser.



Contract Information

All copy is subject to approval by publisher.

The publisher's liability for any error will not exceed the cost of the space unit.

The advertiser or advertising agency assumes liability for any and all claims that are a result of advertisements printed.

If new copy is not furnished by advertiser by closing date of any issue, then the publisher will repeat the last inserted advertisement.

Contracts must be completed within one full year from date of first insertion.

Publisher assumes no liability if for any reason it becomes necessary to omit an advertisement.

Ads not meeting the above requirements may be subject to work by Tricycle or its printer at Tricycle's discretion.

Alterations in copy and/or size will be charged to the advertiser.


Commissions and Billings

Agency: 15% of gross billing is allowed to recognized agencies and in-house agencies, provided account is paid within 30 days of invoice date.

Prepayment: Accounts with no previous credit history with Tricycle are required to make prepayment by space order deadline. Publisher reserves the right to decline acceptance of any advertisements for which prepayment has not been received on or before the material deadline.

Billing: Bills are issued approximately one week after the issue has been mailed. Payment to be received in U.S. dollars within 30 days. 1.5% per month carrying charge will be added to delinquent bills.


Shipping Instructions

Mail all materials to:

Tricycle: The Buddhist Review
Attn: Production Department
92 Vandam Street
New York, NY 10013
212 645-1143
Fax: 212 645-1493


All advertisements submitted are subject to the approval of a committee of the Board of Directors of The Tricycle Foundation. The Board reserves the right to refuse any advertising without explanation. The Editor and Publisher of Tricycle: The Buddhist Review is James Shaheen.